By engaging in innovation activities, MallenSense not only provides systems but also creates technologies and solutions together with customers that prompt them to change their perspectives and approaches. The innovation process consists of three concentric layers as show in the figure below. The outermost layer, consisting of information from the field and signs of change obtained by scanning the "external environment," such as markets and customers, is reflected in "standardization, intellectual property and open innovation," which constitute the second layer that supports "innovation activities," the innermost layer. In innovation activities, we generated ideas, refine the technologies to realize the ideas through R&D, and incubate them. A cycle of these three stages is executed repeatedly to achieve commercialization.